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Position Yourself For Success

Because It’s Ugly, and 3 Other Big Reasons Your Home Isn’t Selling

Ever wonder why some homes sell and others don’t? There is no magical fairy dust that can turn a loser of a house into a palace. And, in fact, if there were such a think as magical fairy dust, sprinkling it in your home would make a big mess, and that’s a big no-no if you want to sell.

Getting your home sold is not all that hard if you stick to the basics. But if you’ve got some of the problems below, you may just be sitting on that unsellable home for a while.

Problem No. 1: Because your home is ugly
Yes, your home is ugly. If your Realtor didn’t tell you that, let us go ahead and say what he should have. And just so we’re clear, “ugly” can also stand in for:

• Cluttered
• Outdated
• Dirty
• Messy
• Tacky

Very few people – investors looking for a deal aside – can walk into an untidy mess of a house and see the potential. If you’re not willing to clean it up, clean it out, and maybe make a few overdue updates, you may not get it sold. That goes double for over-personalization that is so in your face buyers can’t see past it.

“Everybody’s taste is different, so less is more when it comes to decor at sale time. Loud patterns and bold colors can be big distractions,” said MSN.

Solution:

You need to de-ugly-fy that house but quick. Pretty places around you are selling. If you have similar plans, similar features, similar lots and they’re selling while you’re sitting, it’s not hard to figure out why.

Take a good long look. If you don’t see anything wrong, bring in a few friends for their opinions. But only the ones who might actually tell you the truth.

Problem No. 2. Because your price is unrealistic
This is the No. 1 most common problem with homes that are not selling, says MSN. “If you’re guilty of having “a ‘what the heck are they thinking?’ price tag,” they say, you can expect to sit on the market for a while.

“Price is usually the overriding factor in any home that doesn’t sell. Whatever its problem, it can usually be rectified by adjusting the price.”

Adds U.S. News: “Without question, the No. 1 reason a home doesn’t sell is price. Sellers have an emotional attachment to their homes and tend not to be objective about the true value.”

Solution:

If it is an emotional attachment that’s getting in the way, take the emotion out of the equation and think of it simply as a business transaction. Many times the issue is a seller owes more than the home is worth or simply wants a higher price. But it’s the market that sets the price. And if it’s telling you your price is too high, it’s probably best to listen.

When all else fails, listen to your agent, who should have provided you with comparables that spell out recent sales and market trends. (Also See: It’s The Price That Sells a Home)

Problem No. 3: Because it’s a ‘project’ house
Maybe you’ve made the decision to sell and you just don’t want to put any money into a house that’s no longer going to be yours. But a house that looks like it’s going to take too much work – or too much money – to fix up is a turnoff.

“If a home looks as if it’s going to cost half as much to repair or renovate as it does to purchase, it’s going to take a long time to move,” said MSN. “Today’s buyer is a lot more reluctant to take on a ‘project,’ especially if there are houses around it that don’t need as much work. Ditto for homes that have strong pet or mold smells.”

The Solution:

“Fix it, or prepare to lop a large amount off the price,” said MSN.

Problem No. 4: Because you’re not cooperating
This is also the No. 1 reason houses end up overpriced. Uncooperative sellers also tend to ignore other advice from their agent, about keeping the home tidy (see No. 1), being available when needed, being open to price reductions, being able to make the house available for open houses, and agreeing to terms when there is a contract discussion.

“No offense, but maybe you aren’t showing your house off enough? If you aren’t using a real estate agent and work away from your home, your time might be limited, of course. But you should try to make your house as accessible and available as possible for a Realtor and a potential homebuyer to easily drop by and take a tour (which means having the place clean, too),” said U.S. News. “Having your home be shown only by appointment or only at designated times will severely cut down on the number of showings you get, and if the house isn’t getting shown, it isn’t going to get sold.”

The Solution:

Get in or get out. Or get in to get out. You have to commit yourself to a process that, quite frankly, can be inconvenient and a hassle in order to get your home sold, especially in more competitive markets. Being agreeable and available, however painful, for this finite amount of time, will pay off in the end.

Position Realty
Office: 480-213-5251

The Five Biggest Turn-Offs For Homebuyers

A lot of sellers don’t listen to their real estate agents, so we’ll tell you what your agent wants to say, but can’t say to you and this is it – your agent can’t get you the price you want unless your home is in pristine move-in condition.

That means no sticking drawers in the kitchen. No leaning fences. No rust-stained plumbing fixtures. We could go on, but maybe we need to make it clear. If you have even one of following “turn-offs,” your home won’t sell.

Buyers can get instantly turned off. Here are their five biggest turn-offs:

1. Overpricing for the market

2. Smells

3. Clutter

4. Deferred maintenance

5. Dark, dated décor

Overpricing your home
Overpricing your home is like trying to crash the country club without a membership. You’ll be found out and escorted out.

If you ignored your agent’s advice and listed at a higher price than recommended, you’re going to get some negative feedback from buyers. The worst feedback, of course, is silence. That could include no showings and no offers.

The problem with overpricing your home is that the buyers who are qualified to buy your home won’t see it because they’re shopping in a lower price range. The buyers who do it will quickly realize that there are other homes in the same price range that offer more value.

Smells
Smells can come from a number of sources – pets, lack of cleanliness, stale air, water damage, and much more. You may not even notice it, but your real estate agent may have hinted to you that something needs to be done.

There’s not a buyer in the world that will buy a home that smells unless they’re investors looking for a bargain. Even so, they’ll get a forensic inspection to find out the source of the smells. If they find anything like undisclosed water damage, or pet urine under the “new” carpet, then they will either severely discount their offer or walk away.

Clutter
If your tables are full to the edges with photos, figurines, mail, and drinking glasses, buyers’ attention is going to more focused on running the gauntlet of your living room without breaking any Hummels than in considering your home for purchase.

Too much furniture confuses the eye – it makes it really difficult for buyers to see the proportions of rooms. If they can’t see what they need to know, they move on to the next home.

Deferred maintenance
Deferred maintenance is a polite euphemism for letting your home fall apart. Just like people age due to the effects of the sun, wind and gravity, so do structures like your home. Things wear out, break and weather, and it’s your job as a homeowner to keep your home repaired.

Your buyers really want a home that’s been well-maintained. They don’t want to wonder what needs to fixed next or how much it will cost.

Dated décor
The reason people are looking at your home instead of buying brand new is because of cost and location. They want your neighborhood, but that doesn’t mean they want a dated-looking home. Just like they want a home in good repair, they want a home that looks updated, even if it’s from a different era.

Harvest gold and avocado green from the seventies; soft blues and mauves from the eighties, jewel tones from the nineties, and onyx and pewter from the oughts are all colorways that can date your home. Textures like popcorn ceilings, shag or berber carpet, and flocked wallpaper can also date your home.

When you’re behind the times, buyers don’t want to join you. They want to be perceived as savvy and cool.

In conclusion, the market is a brutal mirror. if you’re guilty of not putting money into your home because you believe it’s an investment that others should pay you to profit, you’re in for a rude awakening. You’ll be stuck with an asset that isn’t selling.

Position Realty
Office:480-213-5251

Can You Negotiate a Real Estate Commission?

In a real estate transaction, there are typically three main parties involved. There are the real estate agent, the buyer and the seller. The takeaway for the agent is a commission, but many people experience confusion about things like how much it is and how it’s paid. They also wonder if they can negotiate a commission.

What is a Typical Commission?
Most people think there’s a standard percentage across real estate for commissions. There isn’t a fixed price. There is an average prevailing fee in most states that’s around 6% of the final sales price of a home, however. If an agent sells land, they may get a higher commission of anywhere from 10 to 20% because it takes more time and a larger marketing budget to sell land.

The seller of a property is typically the one who pays a commission. It goes to the listing agent, and then the listing agent gives a portion to the agent representing the buyer. The home buyer doesn’t pay anything.

Most real estate agents only work on commission and don’t earn a base salary.

So what it might look like if you were to sell a $200,000 home is that the listing agent would charge a $12,000 fee. That would be a 6% commission. Then, they would split that with the buyer’s agent, so the agent representing the buyer gets $6,000, and the listing agent gets $6,000.

Then the agent has to share part of that 3% with their brokerage office. Sometimes that amount could be as high as 40% of the 3%.

Agents also pay for a lot out of the fee, including their marketing and insurance costs. Commissions are paid at the time the title transfers for the home.

Can a Seller Negotiate?
Legally, a commission is negotiable. However, sellers have to be careful here. While an agent might be willing to negotiate in certain circumstances—for example, the property is high-end or it may help them break into a great neighborhood, in many cases, they wouldn’t be.

If a real estate agent is too willing to settle for a lower commission for seemingly no reason, you have to think about how their negotiation skills will look later on when they’re working on a deal for you.

The entire goal of hiring a real estate agent is to get the best price for your home, along with the best terms. A real estate agent who quickly agrees to take a lower commission may not achieve those goals. Also, the marketing costs will come from that commission, so in taking a lower fee, will the agent be cutting corners on their efforts to advertise your home?

It’s not unusual for an agent to be unwilling to negotiate their commission simply because they don’t have to. They may be so busy that there’s no reason for them to take a lower commission. They can simply move onto other sellers.

What if the Same Agent is Handling Selling and Buying?
If you’re going to sell your home and then the same agent will help you buy another one, they earn both commissions. It’s possible that you could get a discount in this situation, but again, maybe not. Both transactions are separate from one another, and both require their own work. It doesn’t matter to the agent if the seller and buyer are the same people because the workload would be the same as if they were different people.

What if the same agent represents you and the buyer?

This is a situation known as dual agency, but not all states allow this.

In this case, if it’s legal, an agent could earn the listing and selling fees. You might ask a listing agent if they will lower their commission fees, although again, there’s no obligation on the part of the agent.

While negotiating is possible for real estate commissions, it’s not always the best idea nor will it always result in a discount for you as a seller.

Position Realty
Office: 480-213-5251

Four Reasons Why Your Home Isn’t Selling

Ever wonder why some homes sell and others don’t? There is no magical fairy dust that can turn a loser of a house into a palace. And, in fact, if there were such a thing as magical fairy dust, sprinkling it in your home would make a big mess, and that’s a big no-no if you want to sell.

Getting your home sold is not all that hard if you stick to the basics. But if you’ve got some of the problems below, you may just be sitting on that unsellable home for a while.

Problem No. 1: Because your home is ugly
Yes, your home is ugly. If your Realtor didn’t tell you that, let us go ahead and say what he should have. And just so we’re clear, “ugly” can also stand in for:

• Cluttered
• Outdated
• Dirty
• Messy
• Tacky

Very few people – investors looking for a deal aside – can walk into an untidy mess of a house and see the potential. If you’re not willing to clean it up, clean it out, and maybe make a few overdue updates, you may not get it sold. That goes double for over-personalization that is so in your face buyers can’t see past it.

“Everybody’s taste is different, so less is more when it comes to decor at sale time. Loud patterns and bold colors can be big distractions,” said MSN.

Solution:

You need to de-ugly-fy that house but quick. Pretty places around you are selling. If you have similar plans, similar features, similar lots and they’re selling while you’re sitting, it’s not hard to figure out why.

Take a good long look. If you don’t see anything wrong, bring in a few friends for their opinions. But only the ones who might actually tell you the truth.

Problem No. 2. Because your price is unrealistic
This is the No. 1 most common problem with homes that are not selling, says MSN. “If you’re guilty of having “a ‘what the heck are they thinking?’ price tag,” they say, you can expect to sit on the market for a while.

“Price is usually the overriding factor in any home that doesn’t sell. Whatever its problem, it can usually be rectified by adjusting the price.”

Adds U.S. News: “Without question, the No. 1 reason a home doesn’t sell is price. Sellers have an emotional attachment to their homes and tend not to be objective about the true value.”

Solution:

If it is an emotional attachment that’s getting in the way, take the emotion out of the equation and think of it simply as a business transaction. Many times the issue is a seller owes more than the home is worth or simply wants a higher price. But it’s the market that sets the price. And if it’s telling you your price is too high, it’s probably best to listen.

When all else fails, listen to your agent, who should have provided you with comparables that spell out recent sales and market trends. (Also See: It’s The Price That Sells a Home)

Problem No. 3: Because it’s a ‘project’ house
Maybe you’ve made the decision to sell and you just don’t want to put any money into a house that’s no longer going to be yours. But a house that looks like it’s going to take too much work – or too much money – to fix up is a turnoff.

“If a home looks as if it’s going to cost half as much to repair or renovate as it does to purchase, it’s going to take a long time to move,” said MSN. “Today’s buyer is a lot more reluctant to take on a ‘project,’ especially if there are houses around it that don’t need as much work. Ditto for homes that have strong pet or mold smells.”

The Solution:

“Fix it, or prepare to lop a large amount off the price,” said MSN.

Problem No. 4: Because you’re not cooperating
This is also the No. 1 reason houses end up overpriced. Uncooperative sellers also tend to ignore other advice from their agent, about keeping the home tidy (see No. 1), being available when needed, being open to price reductions, being able to make the house available for open houses, and agreeing to terms when there is a contract discussion.

“No offense, but maybe you aren’t showing your house off enough? If you aren’t using a real estate agent and work away from your home, your time might be limited, of course. But you should try to make your house as accessible and available as possible for a Realtor and a potential homebuyer to easily drop by and take a tour (which means having the place clean, too),” said U.S. News. “Having your home be shown only by appointment or only at designated times will severely cut down on the number of showings you get, and if the house isn’t getting shown, it isn’t going to get sold.”

The Solution:

Get in or get out. Or get in to get out. You have to commit yourself to a process that, quite frankly, can be inconvenient and a hassle in order to get your home sold, especially in more competitive markets. Being agreeable and available, however painful, for this finite amount of time, will pay off in the end.

Position Realty
Office: 480-213-5251

6 Surefire Ways To Get Your House Sold

Whether you’re just getting ready to list your home or haven’t had any bites on your existing home for sale, these tips will get it – and you – moving.

Price it right

This is the most obvious, but also the most contentious, tip when it comes to selling a home. Everyone wants top dollar. But rule No. 1 about a house that isn’t selling is to lower the price. (Likewise, listing a house now at an unreasonable price likely won’t get you the sale you’re looking for, especially when kids go back to school and sales naturally slow down.) ABC News has a good piece on how to tell if your home is overpriced, but…if it’s not selling, and your showings are limited, and your real estate agent has already talked to you about this (maybe more than once, including when you first discussed the list price), you probably already know why it’s not selling.

Here’s how to get past the disappointment of having to list your home at a lower price than you want or lower it when it’s sitting on the market: Your ultimate goal is to get the home sold and get on with your life, right? Maybe that means buying a larger home. Perhaps you’re looking to downsize or even move out of state. Whatever your plans, you’re delaying them by letting your home stay on the market.

Every month it doesn’t sell is another month you’re in a holding pattern. And, it means you’re spending more money on carrying costs if you’ve already moved to a new home before your old one has sold. Ultimately, you have to ask yourself what your happiness or peace of mind is worth. Chances are it’s more than the money you’ll miss out on if you sell for less. Once you’ve come to that realization, it should be easier to make a price adjustment.

Choose the right REALTOR®

Another “Duh” statement here. But the reality is that the right agent can make or break your sale. You may be inclined to list your home with a friend who’s just getting into the business or a cousin twice removed due to family pressure, but consider this move carefully. When you’re dealing with hundreds of thousands of dollars, you want to make sure you have someone in your corner who has the knowledge and experience to navigate professionally and successfully through every step of what can be a very complicated process. While your pal or relative may be eager, they might not have the depth of understanding of sales trends to strategize the best listing price, or the negotiation skills to get the deal done. The relationships a seasoned agent has with other industry professionals is also key to a quick and profitable sale.

Paint your front door

We all know the value of curb appeal, so getting your front yard in order is a must-do when listing your home. (If it’s not selling, perhaps a little more sprucing up out front is in order.) But don’t skip your front door while you’re trimming bushes and laying down new mulch. A refreshed (or new, if needed) front door regularly tops the list of improvements providing a good return on investment on the annual Cost vs. Value Report. It’s an easy DIY update, too.

But, before you run off to buy paint, carefully consider the color. Choose wrong and you could turn off buyers. Choose right and you could actually get more for your home.

“When it comes to paint color, homeowners may have reason to go back to black. Houses with front doors in shades of black – from charcoal to jet – fetched $6,271 more than expected when sold, said MarketWatch. “Pops of color are especially important for front doors. It often forms the first impression in a prospective home buyer’s mind and can determine how they will view the rest of the property when touring a home. A door paint in a popular color can help make buyers feel that the property is well cared for.”

Take half the stuff out of your closets

Yes, your overstuffed closet can kill a sale. If a potential buyer feels like they won’t have enough space for their stuff, they won’t be a potential buyer for long.

Put your personal stuff – and your personal taste – away

“Pack up those personal photographs and family heirlooms. You’ll have to do it eventually anyway when you move, and buyers tend to have a hard time seeing past personal effects. You don’t want your potential buyers to be distracted. You want them to be able to imagine their own photos on the walls, and they can’t do that if yours are there,” said The Balance. “This goes for furniture items, too, painful as that might be. Not everyone will share your taste, so if you have your bright red sofa screams, “I’m unique!” you might want to remove it for the time being. Try to stick with your more understated pieces.”

Keep your emotions out of it

Selling your home can be an emotional experience, especially if it was your first home or it’s otherwise filled with memories. But emotions can get in the way of a home sale, and waylay your objective, which is to move up or move on.

“Once you decide to sell your home, it can be helpful to start thinking of yourself as a businessperson and a home seller, rather than as the home’s owner,” said Investopedia. “By looking at the transaction from a purely financial perspective, you’ll distance yourself from the emotional aspects of selling the property that you’ve undoubtedly created many memories in. Also, try to remember how you felt when you were shopping for that home. Most buyers will also be in an emotional state. If you can remember that you are selling not just a piece of property but also an image, a dream and a lifestyle, you’ll be more likely to put in the extra effort of staging and perhaps some minor remodeling to get top dollar for your home. These changes in appearance will not only help the sales price, but they’ll also help you create that emotional distance because the home will look less familiar.”

Position Realty
Office: 480-213-5251

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